Publicitários Criativos: A Remarkable Visual Identity

Award-winning design by Pedro Panetto

The inspiration behind the design was to convey the concepts of advertising and creativity. The abstracted form of a rooster, a symbol of publicity, represents the advertising aspect, while the broken form symbolizes disruptive thinking associated with creativity. This unique combination captures the essence of Publicitários Criativos and sets it apart from other brands in the industry.

What makes this design truly exceptional is the meticulous attention to detail and the use of the Golden Ratio. From the symbol to the various visual signatures, every element of the visual identity has been carefully crafted using the principles of the Golden Ratio. This not only ensures a visually pleasing design but also creates a sense of harmony and balance.

The realization of the design involved a combination of traditional and digital techniques. Sketches, brainstorms, and mind maps were used during the conceptual phase to generate ideas. The final design was then created using Adobe Illustrator and Adobe Photoshop, with the application of the Golden Ratio to achieve the desired proportions.

Publicitários Criativos' visual identity does not have specific measurements or sizes, as it is a brand. However, its proportional ratios maintain the Golden Ratio, approximately 1.618, ensuring a visually pleasing and harmonious design.

The interaction of this visual identity is evident in its wide variety of applications. The striking and unique symbol captures attention and works particularly well on the website and social media platforms, where the competition for attention is fierce. The design has successfully attracted a larger audience, with an increase of 5,000 followers on the day of its launch.

The project was developed in the city of Vitória, State of Espirito Santo, Brazil, and was presented on November 17, 2016. It received widespread attention and generated discussions among professionals and students in the field of advertising and design.

Publicitários Criativos' visual identity has been recognized for its outstanding design and creativity. It was awarded the Bronze A' Design Award in 2017 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award acknowledges designs that demonstrate exceptional creativity and resourcefulness, contributing to improvements in quality of life.

With its remarkable visual identity, Publicitários Criativos has successfully captured the essence of advertising and creativity, setting itself apart in the industry. This award-winning design by Pedro Panetto showcases the power of thoughtful design and its ability to generate discussions and strengthen brands.